Brett Loebel 

EXPERIENCE 

 

LEDRadiant Inc. l Hollywood, FL                                                              January 2016 – Current

Digital Search Marketing Consultant (Contract Position)  

• Drive strategy, execution and optimization of PPC, Shopping and Retargeting campaigns.  The first 70 days have already resulted in 3x CPC reductions and tremendous, on-budget increases in lead volume.
• Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
• Promote brand awareness through SEO optimization, Social Media, Local Listings and web design modifications.
• Develop integrated marketing plans. Of the 40 plans developed to date, half are currently being executed.
• Spearhead the ongoing creation of blogs and social media content.
• Generate strategic competitive analysis by assessing strengths and weaknesses of competitors.
• Write creative and engaging on-page and off-page content to present information to consumers about products and services
• Analyze performance of all marketing programs to identify the best opportunities for optimization.
• Spearhead all web development services and projects including conceptualization, design, hosting, implementation, deployment, marketing and long term support

 

Global Services SEO • Boca Raton/Delray Beach, FL                                          2002 – Current

Owner and Director  

• Managed numerous web properties. Created search marketing plans tailored for client industry and budget
• Presented organized data to potential clients in order to establish pragmatic expectations

 

 

Smith Gardner & Associates (SGA) l Delray Beach, FL                                             1995 – 2000

Customer Service Manager (1998-2000)  

Senior Quality Assurance Specialist (1995-1998)

 

HIGHER EDUCATION/ PROFESSIONAL DEVELOPMENT

 

Florida Atlantic University                                                                                                        1987 – 1990

Graduated with a BBA in Finance

 

HIGHLIGHTS

• Developed database connection for FAU remote location
• Designed schematic for computer lab network
• Graduated six credits short of DUAL majors (Finance / Marketing)

 

Ongoing Training

• Completed numerous in-person and online digital marketing training courses in PPC Strategies, Social Media Strategies, Display Advertising and more.