LEDRadiant Inc. l Hollywood, FL January 2016 – Current
Digital Search Marketing Consultant (Contract Position)
- Drive strategy, execution and optimization of PPC, Shopping and Retargeting campaigns. The first 70 days have already resulted in 3x CPC reductions and tremendous, on-budget increases in lead volume.
- Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
- Promote brand awareness through SEO optimization, Social Media, Local Listings and web design modifications.
- Develop integrated marketing plans. Of the 40 plans developed to date, half are currently being executed.
- Spearhead the ongoing creation of blogs and social media content.
- Generate strategic competitive analysis by assessing strengths and weaknesses of competitors.
- Write creative and engaging on-page and off-page content to present information to consumers about products and services
- Analyze performance of all marketing programs to identify the best opportunities for optimization.
- Spearhead all web development services and projects including conceptualization, design, hosting, implementation, deployment, marketing and long term support
Global Services SEO • Boca Raton/Delray Beach, FL 2002 – Current
Owner and Director
- Managed numerous web properties. Created search marketing plans tailored for client industry and budget
- Presented organized data to potential clients in order to establish pragmatic expectations
Smith Gardner & Associates (SGA) l Delray Beach, FL 1995 – 2000
Customer Service Manager (1998-2000)
Senior Quality Assurance Specialist (1995-1998)
HIGHER EDUCATION/ PROFESSIONAL DEVELOPMENT
Florida Atlantic University 1987 – 1990
Graduated with a BBA in Finance
- Developed database connection for FAU remote location
- Designed schematic for computer lab network
- Graduated six credits short of DUAL majors (Finance / Marketing)
- Completed numerous in-person and online digital marketing training courses in PPC Strategies, Social Media Strategies, Display Advertising and more.