Brett Résumé

Brett Loebel 



LEDRadiant Inc. l Hollywood, FL                                                              January 2016 – Current

Digital Search Marketing Consultant (Contract Position)  

  • Drive strategy, execution and optimization of PPC, Shopping and Retargeting campaigns.  The first 70 days have already resulted in 3x CPC reductions and tremendous, on-budget increases in lead volume.
  • Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
  • Promote brand awareness through SEO optimization, Social Media, Local Listings and web design modifications.
  • Develop integrated marketing plans. Of the 40 plans developed to date, half are currently being executed.
  • Spearhead the ongoing creation of blogs and social media content.
  • Generate strategic competitive analysis by assessing strengths and weaknesses of competitors.
  • Write creative and engaging on-page and off-page content to present information to consumers about products and services
  • Analyze performance of all marketing programs to identify the best opportunities for optimization.
  • Spearhead all web development services and projects including conceptualization, design, hosting, implementation, deployment, marketing and long term support


Global Services SEO • Boca Raton/Delray Beach, FL                                          2002 – Current

Owner and Director  

  • Managed numerous web properties. Created search marketing plans tailored for client industry and budget
  • Presented organized data to potential clients in order to establish pragmatic expectations



Smith Gardner & Associates (SGA) l Delray Beach, FL                                             1995 – 2000

Customer Service Manager (1998-2000)  

Senior Quality Assurance Specialist (1995-1998)




Florida Atlantic University                                                                                                        1987 – 1990

Graduated with a BBA in Finance



  • Developed database connection for FAU remote location
  • Designed schematic for computer lab network
  • Graduated six credits short of DUAL majors (Finance / Marketing)


Ongoing Training

  • Completed numerous in-person and online digital marketing training courses in PPC Strategies, Social Media Strategies, Display Advertising and more.


Search and Digital Marketing Specialist