Do Older Domains Rank Higher than New Domains?
Yes, yes, and yes! I’ve been buying domain names since 1999. Many have been dormant for years. But as long as I keep paying the annual fee, I still own them.
What is amazing is that when I take these domains out of retirement and start using them for various projects, VIOLA! They seem to be magical domains — ranking significantly higher than a similar domain purchased now.
Even some of my un-seo’d websites from years gone by slowly creep up the Google ranks — a phenomenon that can only be based on age, as there hasn’t been new content for 5+ years.
Google “Choosing a Web Host That Can Accommodate Your Business.” My website (bizsession) ranks #1. Why? The article was written 6½ years ago! It is almost obsolete now.
Google “The Importance of Regular Backups for Your Business” – again, top ranking for an obsolete article. In fact, my obsolete articles from 6+years ago rank higher than my new, ultra-relavent articles. Google Likes OLD!
Learn from this strategy! Looking for a new domain? Why not opt for an older, recycled domain. There are more than two-dozen websites selling old domain names for as little as $29.